Help and advice for consumers, and support for suppliers in the UK In-Car Electronics aftermarket
Originally set up as a trade Association incorporated in 2003, 'The Mobile Media Specialist' is now run as an independent website working to promote the UK specialist aftermarket in-car electronics industry and provide advice to consumers. Its Secretary and driving force is Kevin O'Byrne, former and founding Editor of Car Stereo & Security magazine. Our aim is to promote all brands and independent specialist retailers in the UK in-car market that provide a good standard of service, workmanship and reliability.
The MMSA gave up its Limited Company status voluntarily at the end of 2012 in order to reduce administrative burdens. Rather than allow a useful resource to die, it was taken on by the former General Secretary with the encouragement and support of certain UK manufacturers, notably Clarion GB and Alpine UK.
What makes the in-car aftermarket specialist important to consumers? In the early days, new cars came without any kind of sound system
- not even a hole in the dash. But consumer demand for entertainment systems led to
auto electrical suppliers having to learn ways to make the most
of the little they had in the way of products. Valve radios, 8-track
cassette, compact cassette, coaxial speakers... these were the pioneering
days of in-car entertainment.
This spawned the specialist audio installer, many starting out as auto
electricians with a love of music. If a customer pulled
into the garage and wanted an audio upgrade, they got called over!
In time many set-up their own dedicated audio and security businesses,
and today many of those same businesses - as well as a whole new
generation - form what is known as the "in-car aftermarket".
The term 'aftermarket' comes from the products being fitted after
the vehicle has left the factory production line.
Since those early days, the in-car world has grown to include DAB Digital Radio, Satellite
telephones and mobile office equipment and TV, DVD, Seat & roof mounted video screens. There is an ever
growing list of in-car equipment that only the authorised vehicle
dealership or the independent specialist has the expertise to install
into today's sophisticated vehicles. Even your car's supplier will
often have limited experience and will only be able to offer a small
selection of ready-made upgrade packages.
Big name companies purport to offer a professional fitting service but the industry has seen them try before - when cars were far less sophisticated electronically - and they failed then. Nothing suggests they will succeed any better this time and it's the consumer that suffers through poor and even dangerous installation methods. Product suppliers see these companies, with their nationwide coverage, as the answer to getting wide market penetration quickly. Under the banner of the InCar Expert Installer Network, the Association championed the independent retailers that offer a truly specialised service and the kind of knowledgeable advice and working practices you should insist on if you value your vehicle and the performance and safety of anything fitted to it away from the factory.
visiting an InCar Expert makes more sense!
The specialist retailers we list offer the very best fully installed deals on the highest
quality brand names available.
Knowledgeable sales staff are there to advise you on what products
will best suit you and your car.
High quality installation services maximize the performance of
products fitted in compliance with the car electronics manufacturers'
Through our efforts we want to help to ensure the future for the UK's In-Car Mobile Media Specialists.