Further Information

  About MMSA
  Corporate Partners
  Code of Practice
  Terms of Use
  Feedback
   
   

 

 
 

Help and advice for consumers, and support for suppliers in the UK In-Car Electronics aftermarket

The Mobile Media Specialist Association (MMSA) - incorporated in 2003 under the guidance of founding Secretary Mike Friston as a Company Limited by Guarantee (No. 4936203) - works to promote the specialist aftermarket in-car electronics industry in the UK and to help consumers with advice on the products and services available.

MMSA is a non-profit association. Its General Secretary and driving force is Kevin O'Byrne, former Editor of Car Stereo & Security magazine, assisted by a Board of Directors drawn from within the industry. The Association is neither backed or dictated by any particular brands or retailers and aims to support all brands and all independent specialist retailers in the in-car market, the only stipulations being that retailers must have a permanent on-site workshop/fitting facility and accept the Association's Code of Practice.

Why do we need an association for the in-car market? In the early days, new cars came without any kind of sound system - not even a hole in the dash. But consumer demand for entertainment systems led to auto electrical suppliers having to learn ways to make the most of the little they had in the way of products. Valve radios, 8-track cassette, compact cassette, coaxial speakers... these were the pioneering days of in-car entertainment.

This spawned the specialist audio installer, many starting out as auto electricians with a love of music. If a customer pulled into the garage and wanted an audio upgrade, they got called over! In time many set-up their own dedicated audio and security businesses, and today many of those same businesses - as well as a whole new generation - form what is known as the "in-car aftermarket". The term 'aftermarket' comes from the products being fitted after the vehicle has left the factory production line.

Since those early days, the in-car world has grown to include DAB Digital Radio, Satellite navigation, In-car telephones and mobile office equipment and TV, DVD, Seat & roof mounted video screens. There is an ever growing list of in-car equipment that only the authorised vehicle dealership or the independent specialist has the expertise to install into today's sophisticated vehicles. Even your car's supplier will often have limited experience and will only be able to offer a small selection of ready-made upgrade packages.

The Mobile Media Specialist Association provides a way for the industry to reach out to consumers with advice and guidance. Under the banner of the InCar Expert Installer Network, these independent retailers offer a specialised service as an alternative to the high street multiples, who are far less equipped to provide the knowledgeable advice and service you should insist on if you value your vehicle and the performance and safety of anything fitted to it away from the factory.

Why visiting an InCar Expert makes more sense!

The specialist retailers we list offer the very best fully installed deals on the highest quality brand names available.

Knowledgeable sales staff are there to advise you on what products will best suit you and your car.

High quality installation services maximize the performance of products fitted in compliance with the car electronics manufacturers' recommendations.

MMSA - helping to ensure a future for the UK's In-Car Mobile Media Specialists

   
 
         
About MMSA | Corporate Partners | Code of Practice | Terms of Use | Radio Code Service | Advertise

   Copyright © 2006-2011 The Mobile Media Specialist Association Ltd. All text on this site is protected by copyright and must not be
   reproduced without prior written permission. By accessing our pages you are agreeing to indemnify any costs we incur on claims
   against you due to any violation of our copyright.
      Subscribe to our news in a reader